Ethical Issues Of Health Care Marketing - 1034 Words

Ethical Issues in Health Care Marketing Marketers in health care face many challenges in today’s market place. Therefore, competitive edge and gaining market share is key to an organizations success. False or deceptive representation in advertising is illegal under both federal and state law. The deception need not be intentional for the advertisement to be deemed misleading. For this reason, organizations must provide marketing materials in a truthful and non-misleading advertising approach. In summary to Quinn’s (2008) article, organizations need to be able to market and advertise their products and services. However, organizations should be ethical in their marketing strategies and encourage their competitors to do the same. As leaders in health care industry, we have the responsibility to educate consumers on services to help them understand and manage their individual health (Quinn, 2008). Therefore, when organizations overstep by advertising false information a competitor should take the directive and articulate to their competitive partner that they are misleading consumers. At this point if the false or misleading information is not corrected or removed, the following regulatory agencies can assist on resolving the issue. These regulators are designed to protect consumers from false or deceptive advertising. The Federal Trade Commission (FTC) is a federal organization that addresses national issues in regards to deceptive acts or practices that areShow MoreRelatedEthical Issues Of Health Care Marketing936 Words   |  4 PagesEthical Issues in Health Care Marketing In today’s competitive world, in order for any organization to succeed it requires the most fundamental aspect of marketing, which is to focus on their consumers (Berkowitz, 2011). As the marketing and technological development continues to keep expanding, as an outcome various health care organizations also need to be more adaptable to suffice the growing needs and demands of their consumers. Furthermore, there is a downside for the advancement in health careRead MoreEthics Of The Health Care Industry995 Words   |  4 Pagesin Healthcare Marketing Ethics in the health care industry are one of the most important cornerstones of patient care. Making ethical decisions, being vigilant in the lack of ethical decision making, and being proactive in the reporting and advancement of ethical practices are important factors for marketing professionals such as physicians and other health care professionals to be wary of. Conduct by pharmaceutical representatives and ethical practices in the marketing of pharmaceuticalRead MoreThe Ethical Marketing Strategy Of Pharmaceutical Advertising1451 Words   |  6 Pagessome of the ethical issues associated with this marketing strategy? Pharmaceutical advertisements has been the subject of deliberation for more than a century. Pharmaceutical advertising and marketing make up a large fragment of the activities of pharmaceutical corporations. These publications can be extremely informative as long as they are analytically evaluated. However, the data enclosed in promotional material may be scant or erroneous. Assuredly, the pharmaceutical marketing activities hasRead MoreThe Future Challenges Facing Health Care in the United States1299 Words   |  6 PagesChallenges Facing Health Care in the United States Liz M. Santiago Dr. Watson HSA 500 March 11, 2012 Identify and describe at least three of the most difficult issues facing health care in the United States today.   Our health care system is complex in the way it is setup and the way it operates. There are many key issues that face the health care system in the United States today. 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These devices are able to measure values like blood oxygen saturation, heart rate, and perfusion index. Being able to collect these massive amounts of data, places these devices in the realm of big data. Although the topic of big d ata imposes its own issues, the medical nature of the data creates an additional set of important issues. SafeRead More Ethical Considerations in Customer Relationship Management Essay1411 Words   |  6 Pages Due to issues such as managed care contracting, and the financial impact of indigent care, healthcare providers find themselves in competition for patients with adequate health insurance, or the ability to pay cash for services provided to try to maintain fiscal solvency. E-health applications serve not only to advertise the services of a facility, but also to help the health care provider identify potential patients for the services they offer. In this paper I will explore the ethical considerationsRead MoreAn Ethical Code Of Conduct For Marketing1130 Words   |  5 Pageschoose to be open to the idea presented by the marketing agency. However, there is an equally higher number of audience that involuntarily becomes a victim to these sometimes false advertisements. The question that arises here is whether this kind of consumerism is ethical or not. Hundreds of example clearly show how some people buy products that don’t need and wouldn’t buy if they were not falsely a dvertised, especially in the case of children and of health products. The advertisements happen to ruinRead MoreThe Impact Of Medicare And Medicaid On Health Care1052 Words   |  5 Pagesthe 1965 some major changes have occurred within Health Services. One change that occurred specifically was in 1965 Medicaid and Medicare brought Federal and State government into direct financing of medical care. 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