Behaviors of customers and Environment Influence on Marketing Essay

Behaviors of customers and Environment Influence on Marketing - Essay Example Attracting customers is an integral part of marketing, but retaining them is even more important. This can be achieved through several means including understanding the behavior of current and future customers and the environment. In addition, recognizing changes in the market environment allows the firms to capitalize on marketing opportunities or prepare for threats in the market. Understanding of the market environment requires the firms to be conversant with current market trends, technology developments and competitors’ strategies. Therefore, this paper seeks to analyze customers’ current and potential behaviors and the market environment, as well as they affect marketing strategies. In order to successfully market their products firms need to understand both the behavior of current and potential customers and the influence of the marketing environment. In understanding the current customers’ behavior, marketers are able to do an analysis of their buying trends. This also helps to recognize the prevailing needs of the customer and hence produce products that satisfy target customers’ needs. It is also very important to be aware of the consumer buying process so as to influence the choice of the consumer. In doing so, it is paramount to understand that the buying process consists of several stages, all of which are of great interest to marketers (Thomas, 1995, p.248).

The Correlation between obesity and poverty Annotated Bibliography

The Correlation between obesity and poverty - Annotated Bibliography Example The BMI of normal people lies below 25 kg/m2 (Kopelman, Caterson, & Dietz, 2010). According to Smith (2009), the BMI of an overweight individual lie between 25 kg/m2and 30 kg/m2, while the BMI of individuals suffering from obesity exceeds 30 kg/m2. Through studies, it has become apparent that obesity correlates with poverty. According to Smith (2009), poverty can lead to obesity, and at the same time, obesity can lead to poverty. Studies have shown that obesity and poverty can have a direct or indirect influence on each other. It is apparent that overweight and obesity correlate with poverty because most people do not afford healthier diets (Lane, 2006). Based on calories; diets composed of fish, whole grains, and fresh fruits and vegetables enhance normal health, but they are far more expensive than diets consisting added fats, added sugars, and refined grains (Lane, 2006). In some American communities, local convenience stores do not offer vegetables, fruits, or other fresh, whole, and real foods. In an urban setting, an individual should have a car in order to access real foods that rural markets offer. Research shows that an attempt to reduce food expenditure tends to drive individuals toward added fats, added sugars, and refined grains, which have a likelihood of causing obesity. On the other hand, being obese can make an individual poor because obesity and overweight bring about various kinds of sicknesses. Sick individuals spend most of their time in hospitals and other health institutions, thus such individuals are not economically productive (Bolin & Cawley, 2007). Diseases associated with obesity include heart disease, type 2 diabetes, obstructive sleep apnea, osteoarthritis, and cancer (Blass, 2008). Those people who are suffering from obesity related ailments develop a weak health and cannot be able to contribute toward income generation in a significant manner. Diseases such as diabetes, heart